Yarrow Press

Set a page that reads well

Good typesetting gives a reader a comfortable route through an idea. Size matters, but so do line length, spacing and the relationship between headings and text. Build a small, consistent type scale, then judge it on a real page where paragraphs, captions and white space have to work together.

Put an idea into practice →

Build a type scale

Choose your values, then try the tool.

A proportional starting scale. Print a proof and judge measure, spacing and hierarchy together.

A page finds its rhythm through repeated measures, clear levels and deliberate spaces.

Start with the reading measure

Measure is the width of a line of type. Long lines ask the eye to travel farther before finding the next beginning; very short lines can make ordinary prose feel broken into fragments. Set a representative paragraph before designing the whole page. Try a few widths with the actual typeface and size you expect to use, then read them aloud at a natural pace. Words, language and audience all matter, so treat familiar line-length recommendations as starting points to compare rather than a universal answer.

Give the lines room

Leading is the distance from one baseline to the next. A face with a generous x-height or long ascenders may need a different setting from another face at the same nominal point size. Increase leading gradually until paragraphs feel open without splitting into unrelated strips. Then inspect the spaces between paragraphs and around headings. Those larger intervals should make structure visible. A baseline grid can help neighbouring columns share a rhythm, but it should support the text rather than force awkward gaps around every exceptional element.

Choose a scale you can use

A modular scale multiplies a base size by the same ratio at each step. The calculator shows five consecutive sizes, including the base, so you can compare a restrained progression with a more dramatic one. You do not need to use every step. Assign the smallest practical set of roles: body, secondary heading, main heading and perhaps a caption. Weight, spacing and position can distinguish roles too. If a computed size feels wrong in print, adjust it deliberately and keep the resulting choice consistent throughout the document.

Proof the difficult passages

A tidy specimen alphabet does not reveal how a page behaves with long headings, numerals, brackets or dense punctuation. Print a proof containing those awkward cases and read it at the intended viewing distance. Check that headings stay with the text they introduce, that the final lines of paragraphs are not distracting, and that captions remain readable. Look at the page from across the desk as well as close up. The distant view exposes hierarchy and uneven texture; close reading exposes spacing and wording that need attention.

Words to work with

X-height
The height of lowercase forms such as x, which influences a typeface's apparent size and texture.
Leading
The baseline-to-baseline distance that establishes the vertical rhythm of successive lines of type.
Hierarchy
A consistent visual order that helps readers distinguish titles, sections, supporting notes and body text.